To implement the initiatives of the 2026–2027 China-Vietnam Tourism Cooperation Years and leverage the power of new media to promote people-to-people connectivity and cultural and tourism exchanges, Yunnan Zhiyi engaged in business discussions with PewPew (Hoàng Văn Khoa), one of Vietnam’s most influential content creators. The two sides reached preliminary cooperation intentions in several areas, including co-creating cultural and tourism content featuring Yunnan and Vietnam, promoting Yunnan’s distinctive local culture and products to overseas audiences, and the “Snow Mountain Plan” for Vietnamese creators to visit Yunnan for on-site exploration and content production.
PewPew is a highly influential Vietnamese multimedia content creator with a strong presence across major platforms including YouTube, Facebook, and TikTok. With a substantial following among young people in Vietnam, he combines strong content creation capabilities with extensive commercial and business experience. He has previously visited Kunming for cultural and tourism research, producing multiple pieces of China-Vietnam tourism-related content that gained widespread traction across Vietnam’s online communities. His influence and cross-cultural communication capabilities make him an ideal grassroots media bridge for promoting Yunnan to the Vietnamese market.
Yunnan Zhiyi continues to establish regular partnerships and exchanges focused on China-Vietnam cultural and tourism connectivity, overseas content promotion, and people-to-people cultural exchange. Leveraging its regional cooperation advantages, the company is expanding new channels for promoting Yunnan’s cultural and tourism resources overseas while further strengthening the foundation for people-to-people exchanges and industry cooperation between China and Vietnam.
Looking ahead, Yunnan Zhiyi will continue to deepen its presence in the Lancang-Mekong cross-border market, leveraging language services and cross-border consulting to facilitate two-way cooperation in trade, culture, and tourism, while continuously promoting greater connectivity between Yunnan and Vietnam across multiple sectors.
